Pay Up or We Leak Your Data

Not very unexpected. But a means to make smaller groups take notice, to create more incentive to respond with blackmail payments more quickly.   And can create an ongoing rather than one-off threat.   Probably also increase demand amounts via leveraged publicity.

Ransomware: Cybercriminals are adding a new twist to their demands
Pay the ransom or we'll leak your data is the latest trend, warns cybersecurity company.  .... "

By Liam Tung in ZDNet