Amazon Alexa Strategy for Voice Retail?

From a retail perspective.   I was struck by the cancellation of the Amazon Dash replenishment idea,  so push button buying did not work, and voice buying also seems to be weak.  Automotive coverage.  An attempt for controlling all the digital channels. 

What is Amazon’s ultimate Alexa strategy?   by Tom Ryan in Retailwire

At its hardware event in Seattle last week, Amazon.com introduced a whopping 15 new products linked to its Alexa platform with the apparent goal of being a voice-command away from consumers at any time. Not everybody, however, is seeing the commerce connection. 

Much speculation ensued on why Amazon launched so many items, including wireless earbuds, smart glasses, a smart ring and a multifunction oven that can double as a microwave and air fryer. Also being increasingly debated is whether Amazon needs to make money directly on Alexa-linked hardware devices and whether the ultimate benefits may extend beyond voice commerce.

In a blog entry following the event, Loup Ventures, a venture capital firm that publishes research on consumer technology, writes that Amazon’s Alexa ecosystem is “a bit of a head-scratcher” because voice shopping hasn’t taken off.   ....  "