Interesting opportunity to see how a major CPG company reacts to a technology pitch. Considerable detail for participation at the link below.
P&G seeks next big breakthrough via pitch contest
Procter & Gamble Co. intends to again stage a pitch contest at the annual International Consumer Electronics Show in Las Vegas to spotlight innovative technologies or early stage products.
Procter & Gamble Co. intends to again stage a pitch contest at the annual International Consumer Electronics Show in Las Vegas to spotlight innovative technologies or early-stage products.
P&G is usually secretive regarding product development, but the contest reveals the company is interested in all sorts of solutions related to health.
The Cincinnati-based maker of consumer goods such as Align probiotics (NYSE: PG) said the winner will get $10,000, qualify as a finalist in a Techstars accelerator and attend the EY Strategic Growth Forum.
While there’s no guarantee that the winner will get to partner with Procter & Gamble on developing a product, the goal of the second annual P&G Ventures Innovation Challenge is to mine for new ideas.
Created in 2015, P&G Ventures is an early-stage startup studio that creates new brands and businesses by partnering with entrepreneurs, visionaries and startups.
“The Innovation Challenge enables P&G Ventures to discover and work with visionaries who share a mutual dedication to finding solutions that improve the way people live their lives," said Leigh Radford, general manager of P&G Ventures “I truly believe P&G’s next big breakthrough innovation and brand will result from the collaboration of the best of an external partner and the best of P&G.”
Entrepreneurs, inventors and startups are encouraged to submit a product pitch between Oct. 28 and Nov. 24 at ventureschallenge.com. The top three finalists will pitch their products live on the P&G stage on Jan. 8 at the Consumer Electronics Show. ....
https://www.ventureschallenge.com/
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