NRF on Retail Customer Reaction to Technology

Some very useful anylyses of NRF surveys:

Robot in the Room  Survey analysis by National Retail Foundation (NRF)

Consumers’ choices in term of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

For the Summer 2019 Consumer View, NRF surveyed consumers to understand the role technology plays in their shopping decisions. More than three out of five consumers recognize the role retailer investments in technology have played in improving their experience across online, stores and mobile. They're also eager to embrace new solutions that will further streamline how they browse and buy.

Click through the latest report to see what today’s shoppers view as a "must have" when it comes to retail technologies and how they feel about emerging innovations like social shopping, voice assistants and augmented reality.   ..... "

NRF study says customers dig retail tech     by Matthew Stern in RetailWire   with expert comment.

Customers are finding that retail technology is making the shopping experience better on mobile, in stores and online, according to a new study by the National Retail Federation (NRF).

The study found that 80 percent of consumers believe retail technologies and innovations have improved their online shopping experience, as reported in Just Style. Sixty-six percent said that technology improved their in-store experience and 63 percent said that it had improved their experience shopping via mobile. Technologies that indicate if a product is in-stock, aid in price comparison, provide reviews, make finding products easier and let people try out products before they buy them all generate significant interest from consumers. Solutions that remove the uncertainty from shopping are major drivers in customers selecting retailers and brands.

Between 80 and 90 percent of respondents rated in-app store navigation, smart dressing rooms, augmented reality, virtual fit and virtual reality as retail solutions they would try again. .... "