Thinking about my own behavior, this at first surprised me. But then thinking it through, Amazon does a better job of curating the product specific search. By providing alternatives, interactive reviews, images .... And once they are there, the conversion is more likely.
Where Do Most Shoppers Start Their Product Searches? Not on Google in AdvertiseMint by Anna Hubbel
Google is the go-to for all search queries in the United States. However, another platform is rising to the top for product-specific searches: Amazon.
According to several surveys reported by marketing analyst Emarketer, a majority of US shoppers start with Amazon when searching for new products. In a March Feedvisor study, two-thirds of the US shoppers who were polled said they began their search for new products on Amazon, compared to one-fifth who started on Google. Respondents consisted of US shoppers who have made purchases on Amazon within the last two years. ...."
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