Study: Grocery shoppers not all that connected with social media By Deena M. Amato-McCoy
While supermarket shoppers engage with their primary grocer on one or more digital platforms, social media sites are not a priority.
This was according to the “U.S. Supermarket Shopper Digital Update,” a report from the Retail Feedback Group (RFG). The new study, an offshoot of RFG's “U.S. Supermarket Experience Study,” focuses specifically on the digital aspects of shopper engagement with supermarkets.
While 87% of supermarket shoppers reported they regularly follow one or more social media sites, just 25% indicated they are friends with or connected to their primary grocery store. Social media sites used most heavily by supermarket shoppers include Facebook (89%), YouTube (53%) Twitter (30%), Pinterest (29%) and Instagram (28%). ... "