Epsilon and Others Scramble for Alexa Data from Amazon By Kate Kaye
Amazon, not unlike other retail giants or the web's walled gardens, is notoriously stingy with its data. However, Amazon has opened up some high-level information derived from consumer interactions with Alexa, it's voice-activated home IoT platform. The data is limited, but developers, digital consultancies and analytics startups are clamoring for it.
There's a lot of Alexa data that Amazon is keeping under wraps. For now, developers and brands can track usage patterns such as the number of unique customers accessing the games or content streams they develop, or the total number of "utterances" related to their applications -- which in Amazon parlance are known as "skills." .... "