Olay Unveils Global Skin Analysis Platform Olay Skin Advisor – The First-Of-Its-Kind Application of Deep Learning in the Beauty Industry
Olay’s New Mobile Platform Utilizes AI to Help Women Better Understand Their Skin
"Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises"
BARCELONA, Spain--(BUSINESS WIRE)--Today, global skincare brand Olay celebrated its Mobile World Congress debut with the global launch of Olay Skin Advisor, a new platform designed to help women better understand their skin and find the products best-suited to their personal skincare needs. Rooted in a suite of artificial intelligence technologies, Olay Skin Advisor marks the first application of deep learning in the beauty industry, arming women with the knowledge they need to care for their skin and better navigate the often-confusing beauty aisle.
“Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises,” said Dr. Frauke Neuser, Principal Scientist for Olay. “Olay’s research shows that browsing the shelf is the #1 purchase influencer for women, yet 1/3 of women do not find what they are looking for. We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store. Our solution is Olay Skin Advisor, which uses artificial intelligence to deliver a smart skin analysis and personalized product recommendation, taking the mystery out of shopping for skincare products.”
- See more at: http://news.pg.com/press-release/pg-corporate-announcements/olay-unveils-global-skin-analysis-platform-olay-skin-adviso#sthash.qQRASriP.dpuf