CPG Needs Consumer Trust

In Supermarket News

CPG execs: Consumer trust is key industry value, challenge
Building consumer trust is a core value for more than 60% of business leaders in the global consumer packaged goods market, and almost a third expect the issue to be a major challenge in the next one or two years, according to a new survey by KPMG International and the Consumer Goods Forum. CPG companies should "invest in fully understanding their customers and their expectations in key areas such as sustainability, health and wellness and food safety," CGF Managing Director Peter Freedman said  ... "