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Tuesday, July 21, 2015

PepsiCo R&D

PepsiCo overhauls R&D to innovate, boost sales
A major research and development overhaul helped PepsiCo innovate with new products, including Tostitos Cantina and Mountain Dew Kickstart, which have earned the company more than $100 billion each in annual sales over the past three years. "This resulted in a more focused innovation agenda, a greater emphasis on development platforms rather than product line extensions only and more efficient allocation of development resources as we have significantly reduced redundant efforts through better coordination," CEO Indra Nooyi said.PepsiCo overhauls R&D to innovate, boost sales

A major research and development overhaul helped PepsiCo innovate with new products, including Tostitos Cantina and Mountain Dew Kickstart, which have earned the company more than $100 billion each in annual sales over the past three years. "This resulted in a more focused innovation agenda, a greater emphasis on development platforms rather than product line extensions only and more efficient allocation of development resources as we have significantly reduced redundant efforts through better coordination," CEO Indra Nooyi said. .... "

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