Cognitive Cooking Book: Creativity?

I note that this book is now available, on order, I am a cook and was a Beta user and found the system useful, but not necessarily better than  using one of the many recipe systems out there.   It does provide an interesting template for other knowledge based systems. It also inserts the idea of creativity, not commonly included in AI.   What is creativity?  Knowledge and experience filtering an element of randomness?  I was hoping to use Chef Watson for a recent group dinner to get real feedback, but that did not work out.   Like to get other input as to its value.

Cognitive Cooking with Chef Watson: Recipes for Innovation  from IBM & the Institute of Culinary Education Hardcover 

Take Your Cooking to a Whole New Level with Chef Watson and the Institute of Culinary Education!

You don't have to be a culinary genius to be a great cook. But when it comes to thinking outside the box, even the best chefs can be limited by their personal experiences, the tastes and flavor combinations they already know. That's why IBM and the Institute of Culinary Education teamed up to develop a groundbreaking cognitive cooking technology that helps cooks everywhere discover and create delicious recipes, utilizing unusual ingredient combinations that man alone might never imagine.

In Cognitive Cooking with Chef Watson, IBM's unprecedented technology and ICE's culinary experts ... "