This slogs along slowly, but we are finally seeing more interest in the idea. Informal polling of consumers in the early 2000s showed little interest. Now the model of getting most everything online is accepted. The pairing of consumers to personal, or algorithmic shopping, can further drive the idea.
" ... How Instacart is fueling e-commerce growth in grocery
Instacart is looking to expand into new markets and bring more grocers online following a round of funding that brought $220 million to the company, which partners with grocers to provide shoppers with delivery services. The funds will also allow Instacart to work on improving its algorithms that pair personal shoppers with consumers and help the company to continue empowering grocers against large-scale online grocers and grocery-delivery outlets like Amazon, said Nilam Ganenthiran, Instacart's head of business development and strategy ... "
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