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Sunday, March 10, 2013

New P&G Open Innovation Website

In its second decade of running their Connect & Develop approach, P&G has updated their approach and website.  See it here.  I have worked using it to connect to specific innovators.  " ... “As P&G enters its Second Decade of Connect+Develop, our focus is on strengthening areas of our open innovation work to deliver more discontinuous, breakthrough innovations. Part of that work means making connections both easier and more effective,” said Laura Becker, General Manager Connect+Develop and Global Business Development.

The website lets innovators link directly to P&G’s posted needs, which are organized by business area and searchable by topic. Innovators also can access a full description of every need, including scale and success criteria. On the back-end, the site links P&G innovation managers with submissions, letting them search by topic or work area, share internally and track progress.... " 

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