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Sunday, March 24, 2013

Business Analytics Book

Business Analytics: A Practitioner's Guide (International Series in Operations Research & Management Science)A review of  recent book  Business Analytics: A Practitioner's Guide (International Series in Operations Research & Management Science) by Rahul Saxena and Anand Srinivasan.   Saxhena  is a practitioner at Cisco.   They decribe:  " ... This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides “full lifecycle support” for business and helps during all stages of management decision-making and execution. The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage analytics for competitive advantage and to embed the use of business analytics into the business culture. It lays out an approach for analytics, describes the processes used, and provides guidance on how to scale analytics and how to develop analytics teams. ... " Have not seen yet, but am asking for a copy.

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