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Tuesday, November 27, 2012

Privacy Implications of Cyborg Eyepieces

Much has been heard about the 'Google Glasses' idea of letting someone experience a place overlaid with a computer screen.  We examined eye tracking and Neuromarketing approaches that overlay what a person is looking at and non conscious sensor readings.  Here the story is about researcher Steve Mann, who we also followed, who has been researching some of these Cyborg methods for some time.  And then was confronted by store employees in France for potential privacy infringement of fellow shoppers.   In one case, we examined a scenario of how a 'shopper' could move through a retail space wearing such a device while gathering behavioral data,  because their backpack and ball cap and wiring would be seen as a medical device.   Maybe not in France.

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