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Saturday, November 24, 2012

On the Promise of Neuromarketing

I was involved with several neuromarketing tests, both inside and outside the enterprise.  There were always very large expectations in play.  These expectations were in part driven by the use of the highly charged word 'brain',  which leads to the belief we can easily extract deep human secrets that drive behavior.   This article suggests we are ready to reset some of these expectations.    I largely agree.

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