Intriguing webinar case study of work by Kimberly-Clark. I plan to attend. The idea of using concept development is something we are using effectively to this day.
" ... Join Cor Bosselaar, Portfolio Leader at Kimberly-Clark, to learn how Kimberly-Clark is enhancing the front end of innovation to enable bigger and better ideas -- that drive bigger and better business results. During this session, Bosselaar will explore how Kimberly-Clark dramatically improved idea and concept development with a central, global collaboration process and tool.... "
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