Coca Cola Research on Social Media Users

A report in Progressive Grocer on Coca Cola's analysis of social media users.   " ... A report from the Coca-Cola Retailing Research Council divides social media users into the categories of bonders, sharers, professionals and creators. The report, "Untangling the Social Web: Insights for Users, Brands and Retailers," provides insight on each type of user. For example, bonders use social media to forge relationships and connections ... "