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Tuesday, April 10, 2012

Digital Opportunities for Retail

In Progressive Grocer:    An engagement study is previewed;

Print and online circulars are almost neck and neck in helpfulness, but recipes and apps are driving more consumers online to engage grocers, according to a new report soon to be released by Brick Meets Click (BMC) in partnership with Grocery Shopping Network (GSN).

The report, "Connecting with Modern Grocery Shoppers," will be released April 19, and involved an online survey of 23,000 shoppers who participate in GSN’s online network. Brick Meets Click developed and executed the survey, research and analysis. ... "

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