/* ---- Google Analytics Code Below */

Thursday, August 04, 2011

Slogans vs Logos

Penn's always interesting language log blog has an interesting post about how while verbal slogans can be resisted as a form of meme, logos and graphical forms are more difficult to avoid. Is this an example of conscious vs non conscious influence? Is this true? And is a practical finding useful for marketers? The post is here. It is also commented on In Mind Hacks.

No comments: