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Wednesday, July 20, 2011

Affective Senses Emotion

We have followed some of the work on measuring emotion from facial expression,  here from MIT spin off Affectiva.  We tested their methods pioneered at the Media Lab in the early days to determine reaction to product packaging.  Their method is a kind of neuromarketing which uses electrodermal testing and face expression recognition.   Non conscious interactions.    I see they have now increased funding.

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