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Tuesday, July 12, 2011

Pepsi and FourSquare

Pepsi makes the first attempt at taking Foursquare global.  Good case study of generalizing the idea, which has been largely North America.  " .... In what appears to be a first, Pepsi is employing a Foursquare badge on a global basis as a key component of its "Summer Time is Pepsi Time" campaign. ... "

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