In GigaOM: I talked to Bunchball today, quite impressive. See their Gamification 101 white paper.
" ... In 2005, when the company debuted its software platform for customized social gaming apps, the current industry buzzword “gamification” hadn’t even been coined yet. Nevertheless, Bunchball hit the ground running, with a $2 million series A funding round and one big fish client in NBC ... "
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