Sands Research Superbowl Ad Ranking

Sands Research has posted their most recent super bowl ad ranking information, based on their unique neuro marketing methods.  They have also included eye tracking information this year as well, which is further very useful in understanding consumer reactions to ads.   They write below, much more at the link above, including rankings of all 69 ads.  

" ... The wait is over. All 69 Super Bowl Commercials have been tested in-depth and as seen above, we now have a new format which includes our Emotional Valence Score (EVS)™ and has the eye-tracking data overlaid on the commercial.  Deutsch LA's Darth Vader Ad for Volkswagen not only tops the ranking but also achieved the highest Neuro Engagement Score (NES)™ since we began testing the Super Bowl advertisements four years ago. In 2010, Deutsch LA also achieved the top spot with their Volkswagen Punch Dub advertisement ... "