Media in the Drivers Seat

In Adage ... while platforms can impress people, get them looking, content has always been king:

Call It a Comeback: Media to Thrive in World of New Devices, Technologies

Activate's Michael Wolf on Why Competition Between Platforms Puts Media Back in the Driver's Seat

The pendulum is swinging from technology back to content. That's the new opportunity and challenge for Michael Wolf, a co-founder of Activate, a digital consultancy built to help media survive and thrive amid changing conditions. "Not everybody in the media business is going to benefit," he said. ...