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Friday, February 18, 2011

Revealing all the Ingredients

More examples of increasingly providing more detailed information about products:
Clorox Reveals Chemicals You've Been Dumping on Your Floors, Counters, Commodes
Cleaning-product companies are notorious for keeping a tight lid on their ingredients. There is no current regulatory requirement that cleaning companies disclose a full list of ingredients, after all, and who wants to stir up consumer worries by revealing the use of potentially toxic compounds? Apparently, Clorox does. In 2009, the company began listing the active ingredients in all of its products, and this week, Clorox revealed all of its preservatives, dyes, and fragrances. Is this corporate transparency at its finest or just a greenwashing stunt? ....

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