Monday, November 15, 2010
Shopalong by Kroger CEO
Shopalong research consists of a retail and CPG executives visiting a store incognito and seeing their venues the way a shopper sees them. A good AP article on how local Kroger CEO Dave Dillon does this. This can also be done in conjunction with models of real stores, whether they be online, or are innovation center layouts. These models can be used to understand how a retail venue is or should be working. Then the physical shopalong can be used to test the theory in the real store. We continue to seek the behavioral understanding of contextual spaces to further improve the experiences they seek to achieve.