The GMA has reported in a recent study that shopper marketing (aka merchandising) is booming. More in a recent Progressive grocer article. " ... 83% of CPG companies say they will increase spending on shopper marketing, and 62% of consumers say they check online for deals before at least half of their shopping trips. "Shopper marketing presents boundless possibilities for reaching consumers in new and innovative ways," said Brian Lynch, GMA's director of sales and sales promotion ... "
Update: And more on the idea here in Adage, with mention of rivalry with digital and work by P&G.
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