Cutting Down on Colors Could Save Unilever $26 MillionI understand the sustainability and cost arguments here, but having been involved with first-moment-of-truth applications, it appears also to be risky. Limiting your sensory palette, making it hard to see or distinguish your product on the shelf, may cost you far more than $26 million.
Billions Up for Grabs for Marketers Willing to Reduce Number of Tints in Packaging ... "
Monday, December 01, 2008
Unilever Cutting Colors
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2 comments:
Unilever's solution is based on 'Chapter 1' from design agency LFH (www.lfh.co.uk).
Thanks for the pointer, Wim ... I took a look at the link you provided which helps outline what LFH is about, would still love to see more detail about how they address the potential marketing and merchandising in store issues that might arise.
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