Friday, December 12, 2008
Shopper Marketing Study
Very good overview paper by GMA and Deloitte on Shopper Marketing, which they define as: Marketing stimuli based on shopper behavior designed to build brand equity, engage the shopper and lead shoppers to make a purchase. A very good study with participation of a number of practitioners. I attended Deloitte's overview of this work yesterday, which was also enlightening, waiting for their slides.