Sunday, January 20, 2008
Measuring Public Relationships
I have had a few conversations with Katie Paine of KDPaine and Partners, sharp lady. She has a new book out: Measuring Public Relationships, The Data-Driven Communicator's Guide to Success, which has a blog here. Have not read the book yet, but plan to. " .. Paine takes a "cookbook" approach, providing specific steps to measure all forms of public relationships, from social media measurement to tracking relationships with local communities, industry analysts and social networks ... "