"Hidden Persuasion or Junk Science?As you might expect, this very new technology draws lots of deserved skepticism. There is little robustness in how it has been used to date. Some of its practitioners have little track record. Yet I don't think we can dismiss it without much more study. Frazier is not conclusive.
Fifty Years After the Publication of Vance Packard's Classic, Mya Frazier Asks Whether 'Neuromarketing' Plays a Real Role in Today's Ad Business .... "
I read Vance Packard's related 1957 book Hidden Persuaders in high school, long before being exposed to the business of commercial advertising. I was intrigued and started to look for messages in ads and on the shelf. Much of the specifics of that book have been debunked. Yet we know that there is much afoot in our brains that we do not consciously direct, so subliminal may yet become important to the field. At the right an advertising image of a scotch glass, which Packard saw as containing a subliminal message.