Pete Blackshaw reports on Nielsen's new public beta called HeyNielsen!. Their press release. " ... It's 100% about CGM, and has echoes of the first "consumer expression" business I started out of P&G, PlanetFeedback. In a nutshell, Hey! Nielsen provides a platform for consumers to rate, review, rant, react, and respond to all manner of content related to entertainment ... " . The model, I assume, is to gather the feedback and sell the stats back to us.
Wednesday, September 26, 2007
HeyNielsen!
Pete Blackshaw reports on Nielsen's new public beta called HeyNielsen!. Their press release. " ... It's 100% about CGM, and has echoes of the first "consumer expression" business I started out of P&G, PlanetFeedback. In a nutshell, Hey! Nielsen provides a platform for consumers to rate, review, rant, react, and respond to all manner of content related to entertainment ... " . The model, I assume, is to gather the feedback and sell the stats back to us.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment