This classic suit, mentioned in all the recent Google history books, questioned if Google advertisers could use a competitor's trademark as a keyword. Resolved. A big deal. In E-Commerce News:
"... A home decor merchant has dropped a federal lawsuit attacking Google's ... practice of connecting some online ads to trademarks, handing the Internet search leader its latest legal victory on the prickly issue. agreed to abandon the nearly 4-year-old case without receiving any payment from Google, according to a settlement dated Aug. 31. The truce also stipulated that Google won't change its long-standing policy that let advertisers place ads tied a rival's trademark .... "
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