Short article in today's Cincinnati Enquirer on the P&G effort in social networking, a MySpace profile for "Miss Irresistible" to promote Crest oral care products. Also other company efforts: " ... H.J. Heinz Co. has a create-your-own video commercial contest: www.topthisTV.com, ConAgra Foods Inc.'s Slim Jim brand created a fictional meat-snack "snapalope" and an online site for snapalope "hunters": www.shaa.com ... Unilever Corp.'s Hellman's mayonnaise is behind a food and cooking site featuring a video series and blog with chef Dave Lieberman: http://food.yahoo.com/realfood/ ... "
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