Some of you may have seen the recent PBS program on the art of Van Gogh by Simon Schama. A colleague sends a link to a YouTube video that shows a Second Life build by Robbie Dingo that constructs a 3D version of Van Gogh's 'The Starry Night'. This is very impressive if you have, like me, done some simple builds in SL. Its like giving me a set of paintbrushes and paints, and telling me, certainly you can reproduce it, you have all the elements.
Although I have been developing some skepticism that Second Life specifically will succeed, this video does show how impressive, awe inspiring and attention grabbing things can be built in virtual worlds. So what does this mean to a soap company? It means that some of the things you can do on TV or in the movies will eventually be possible in a virtual worlds with complete interactivity. That will mean a very different world for marketing. This video is a demonstration of the first steps in that direction.
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