Via StorefrontBackTalk, which links cellphone cameras to cosmetic choices. Would seem to naturally derive from HPLabs work on colors in printers. Though I wonder how well it works on a small screen.
Another article.
" ... Hewlett-Packard on Wednesday announced that it has created a mobile application that uses imaging algorithms, wireless broadband and the phone's digital camera to allow on-the-fly color matching.
HP is pushing the technology as a way for retailers to help boost sales by, for example, helping sell makeup that matches specific skin shades.
An HP statement paints this retail scenario: "Instead of sitting down with a consultant at a beauty counter, a shopper photographs herself using a mobile phone camera and while holding a specially designed color chart ... "
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