Pricing Software Could Reshape Retail

I think this idea, often called RRM (Retail Revenue Management) is a very big threat/opportunity for CPG manufacturers. It could give power to retailers by giving them the ability to leverage data they are collecting every day. Oracle is now also in the pricing optimization business through their acquisition of Retek. Another player, Khimetrics, was acquired by SAP last year, which could result in the yet broader use of these techniques.