Google Seeks to Reinvent Search

Google Searchology

" ... Google is unifying its search silos, including images, video, news, blogs, local, maps, and the main search index. That means that when you search for something, you are as likely to get news and images-and even YouTube video-as you are to get plain old text results. It's an audacious plan, and one fraught with peril. What if the search results become so cluttered, for example, that you won't be able to find what you want? Google also launched two cool new projects: the ability to see results on a timeline and an internal Google Search/Maps mashup ... "

And more about it here from Google. Agree with the comment above about how this could make results too complex, should be an option only. Is the strategy here to complicate the free results and augment the paid?