Robert Scoble Revisited

Robert Scoble is the former Microsoft employee, who while he was there did a remarkable job of inside-out blogging. As a full-time MS employee he wrote a blog that often criticized MS, and as a result of his perceived objectivity, acquired a huge audience. Despite his sometimes critical view, even Bill Gates said he helped re-cast Microsoft's image. He also co-authored the book The Naked Conversation, a rabidly positive book about blogging, that received much press. Even P&G merits a mention there. He left MS some time ago and now works for Podtech.net. where he still blogs frequently. It seems he now has so many connections that it appears easy to generate lots of interesting posts. I had not been following him very closely of late, but in this weeks Businessweek, an article criticizing Microsoft's position in search delivery. Scoble says that their missteps in search " cripples their entire Internet strategy from the start ...". See his example here. Scoble is worth following, with a bit of a caution about his sheer net boosterism. read Carr's Roughtype blog for a balance of skepticism. Scoble does say that MS does research much better than Google, and provides a report on a tour.