Dayjet Models Business

Jim Herriot, is formerly of BiosGroup. He helped us construct complexity models of our supply chains back n the 90s. He is has now landed at Dayjet, a per seat executive jet service, which

" ... Simply put, DayJet will make it easy for you to travel point-to-point between those hard-to-reach regional markets by providing a personalized air transportation system that responds to your needs. Upon receipt of the necessary government operating authority, DayJet's "Per-Seat, On-Demand" jet service will give you the freedom to travel where you want to go, when you want to go, and bring you back again on your schedule, not ours. You decide. All at a price comparable to that of an overnight stay (including airfare, hotel, and per diem) ... "

In a conversation with Jim, he told me that this is the first case where a venture has been effectively pre-modeled, to maximize the potential for profitability.