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Saturday, December 09, 2006

Volvo Designed by Women

At a recent futurists meeting (more on that later) Volvo Brand presented about a car designed entirely by, but not necessarily just for women.

" ... When Volvo Cars' all-women team developed the YCC (Your Concept Car), they had a thesis: if you meet the expectations of women you exceed the expectations of men..."

Its a concept car, and as you know, concept cars don't usually go directly to the market, if they are ever sold at all. Ideas in the cars do evolve and are typically integrated into new models. Here is more with lots of pictures.

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