Mobile Location in Retail

Treosystems is a company that we worked with in our innovation centers. A leader in the accurate gathering and delivery of product location and wayfinding in retail. They have been using kiosk based solutions for years in thousands of locations. Now they are going mobile:

" ... TreoSystems announced today its partnership with Flip Pocket, a leading provider of custom mobile applications, to expand its innovative iPAL product locator system as a mobile application for consumers.

TreoSystems delivers item locator and wayfinding solutions to the retail industry designed specifically to help both customers and employees find products faster and easier in large stores. Normally deployed on self-service kiosks in stores, with this announcement shoppers will be able to download the iPAL application directly to a variety of mobile platforms, search for an item in any of the retailer’s stores, and be shown not only the exact location of the item within a particular store but also suggestions for related items they may need. Other pertinent information can also be presented, such as store-specific coupons or promotions, shopping lists, product information and pricing, all designed to enhance each shopper’s store experience .... '

Full press release here.
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Store Item Location

TreoSystems is a company we worked with at the innovation center. They specialize in location systems delivered in a number of ways, including kiosks and smart phones. At the right is an example of their implementation at a Food Lion - Bloom store in a multipurpose kiosk. They do location very well, check out their site for more information.

" ... TreoSystems delivers item location and wayfinding software solutions to help retailers drive more sales by enhancing every customer's shopping experience, starting with our innovative iPAL Product Locator system. We combine customer-centric approaches with new technologies to help our clients provide the highest levels of service while maximizing store efficiency ... "

Once you have the consumer looks for an item, they are also at a virtual moment-of-truth, and can be linked to information about what they are seeking or targeted with effective on-screen ads for the product or for related items. They also integrate shopping lists with the location of items in the store.

Walgreen's Mobile Store Map

Walgreen's maps every store with a mobile application, but does not communicate it very well, writes  Storefrontbacktalk.  We worked extensively with store mapping applications, which show product via a search, route to their location, and other merchandising information.  These were typically delivered via kiosk. We worked with Treosystem's iPal system, also now available for smartphones.