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Tuesday, June 16, 2020

IBM Bringing Watson AI to Advertising and Marketing

A natural space, was one of the first areas we experimented with leveraging intelligence for the advertising enterprise.  Below is IBM's ad on the subject.   Trust emphasized.

IBM Watson Advertising
We build trust between consumers, marketers, publishers, and machines.

Our Solutions
Trusted, insight-driven solutions that can be deployed across a brand's entire marketing strategy to help drive results.

About Us
IBM Watson Advertising uses the world's leading artificial intelligence (AI) technology to unlock data and insights and help marketers make better decisions.

We offer trusted, insight-driven solutions that can be deployed across a brand's entire marketing strategy to help drive results.

Enter IBM Watson
Watson is AI tech that has been designed to solve today’s data challenges and empower smarter business. It does this by understanding, reasoning and learning from all data and facilitating increasingly natural interactions with humans. .... 

Watson empowers smarter business because:

It takes a client-first approach: Clients build and train their own AI so data stays proprietary and secure

It has proven AI capabilities: Leading capabilities in language, vision, speech, emotional reasoning are based on decades of research and proven results for clients

It is open to the world: Anyone can access the APIs for a fee, and use them to develop innovative solutions .... " 

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