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Thursday, August 01, 2019

Wal-Mart Tries an Educational Chatbot

An interesting example of an educational chatbot for a food. 

Avocados from Mexico Brings Educational Chatbot to Walmart
By Patrycja Malinowska - 07/31/2019 in ConsumerGoods

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

As the avocado memes making the rounds on the Internet suggest, the “superfood” is very popular but can seem a little bit finicky: remaining rock-hard for days, avocados can ripen to perfection for a very brief window and quickly slide into overripe territory, causing frustration, waste and hesitation toward future purchases. AFM spent more than a year analyzing proprietary research, conducting additional in-depth custom research, and testing various techniques for ripening and preserving to better understand the educational needs necessary to combat the biggest barriers to purchase after price and selection.   .... " 

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