An idea that has been around for a long time, we tested it extensively. Costs versus value often interfered. Now both Kroger and Wal-Mart appear serious with broader tests.
Walmart testing digital shelf tags at 2 locations in Progressive Grocer
Walmart is testing two types of digital shelf tags in the baked goods section at two stores in Rogers, Ark. Test shoppers sent by market research firm Field Agent preferred the labels to standard ones, but were split in their opinions between the long, full-color LED strips and the smaller digital tags. ... "
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