/* ---- Google Analytics Code Below */

Sunday, April 15, 2018

A History of Advertising Holding Company WPP

Only did a little work with them on the edges of tech,  not very impressed, they seemed to be wrestling  with what they should do next.    Worth a historical read.

In Adage:

How WPP went from shopping cart maker to the world's Largest Advertising Holding Company

By Judann Pollack and Bradley Johnson. Published on April 15, 2018.

1 comment:

Alex Brady said...

Thanks for sharing and it was very informative...!!

If you want to know more about Big Data for Marketers, Database of Desision Marketer, business contact manager, Contacts Manager, Marketing & Sales Contacts, B2B Marketing Data, please visit it.