Clever way to think about this.
Instead of Optimizing Processes, Reimagine Them as Platforms by Michael Schrage in HBR
Process optimization can transform user experience. Rethinking process optimization — visualizing processes as platforms — can transform your business model.
One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client.
The idea was simple: Instead of making buyers go through the entire online ordering sequence only to find stock-outs or delivery delays, why not alert them to product availability upfront? A little dab of inventory data would enhance both customer expectations and process efficiencies. Surely this cheap, customer-centric, and data-driven innovation would impress the client. .... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment