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Wednesday, September 20, 2017

Foot Traffic Counting

This company called Density was brought back to my attention for possible analysis.  we did this kind of analysis in the retail aisle.  (Their site at Density.io  no longer exists, leaving this here to state the problem)

" ... Density is, as the company’s website puts it so simply, a people counter. Like other startups that analyze foot traffic, Density is designed to let retailers, coffeeshops, co-working spaces and other places collect better data about how many customers pass through their doors.

In conversations at online forums, Density’s founders are candid about their belief that hardware sales are becoming a tough game. That’s why the company’s own device is both simple and free. It’s essentially just a pair of infrared sensors, with parallel beams crossing a doorway so it can count the people passing through and know whether each one is coming or going. Getting and installing the hardware costs nothing; Density makes its money through subscriptions to its data-analysis service. ... " 

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