/* ---- Google Analytics Code Below */

Monday, April 06, 2015

Failed Personalization

Have been involved in a number of projects that were aimed at customizing response to consumers based on a technical segmentation or personalization.  I agree that many of these attempts are poorly done. Look at some of my recent notes on the use of technical user modeling.  Discussion in Retailwire. 

" .. Consumers aren't too happy with the "personalized" offers and communications they're getting from retailers. A recent survey found only 22 percent of consumers believed the average retailer understands them as an individual. Why are retailers' personalization efforts getting such a low rating from consumers?  ... " 

No comments: